Meet PAMP’s Marketing Chair Melissa McAlpine
As a mom to one-year- old twins, PAMP Marketing Chair Melissa McAlpine joined the club a year ago after she and her husband moved from San Francisco to Mountain View, knowing they would need extra help when their girls arrived. Not knowing too many people in the area, Melissa found the club, joined and decided to take a more active role when she joined the board this year.
“I wanted to connect with other mothers of young’uns and be part of brining a sense of community to families in the area,” she says. “I’m not a natural extrovert and would gladly curl up on the couch with a glass of wine and a book, but I think it’s important to take the time out to build community and connected with others.”
Melissa, who initially took the membership chair position, soon moved into the marketing chair role – a comfortable position for the product manager with a background in non-profit member engagement and marketing programs.
“I do a lot of user research and user experience design as part of my career and think it’s really fun to find out what makes people see value in the service you’re providing and to construct messaging and outreach around that perceived value,” she says, adding that she wants to use the role to help the club become a “no-brainer” for parents in the area and is excited to help strengthen the club’s position as a local parenting community resource.
“What sets PAMP apart from other online communities is that it’s focused on the PA/MP area,” she says. “If we can build on the ability to make local and in-life connections between parents and kids more robust, then we can truly provide a unique service with unique benefits to our members.”
When not chasing after her two toddlers or working, Melissa says she enjoys yoga and has been a practitioner for 15 years. She also enjoys hiking with her dogs and family, swimming, meditation and cooking. She and her girls love reading “Gossie: A Gosling on the Go!” by Oliver Dunrea and Giraffes Can’t Dance by Giles Andreae.